Let’s start with the simple version. Jacob & Co. — the New York house known for bold watches and jewellery — has put its name on a residential project in the Tricity for the first time. It’s on Airport Road in Mohali. GB Realty is building it. And right now, it’s at pre-launch prices.
The quick facts
- StatusNew launch · pre-launch pricing open
- AddressGMADA Aerocity, Airport Road, Mohali
- LandAbout 9 acres*
- TowersSix, about 25 floors each
- HomesRoughly 400
- Homes per acreAbout 44
- Layouts2, 3 & 4 BHK
- Sizes2,000–5,000 sq. ft.*
- Starting price₹2.90 Cr* (₹3.30 Cr* at launch)
- RERAAwaited
Why the brand matters
Branded homes aren’t new. Mumbai has them, Gurugram has them, Dubai is full of them. What’s new is having one here. Until now, if you wanted a home with a global luxury name on the gate, you had to look outside the Tricity. That changes with this project.
It also matters for later. There’s only going to be one “first” Jacob & Co. address in this region. Scarcity like that has a way of holding its appeal.
How much room you get
Here’s a number worth noticing: about 44 homes an acre. For a high-rise, that’s light. In plain terms, it means more lawn between towers and fewer windows staring into yours. It also means the amenities aren’t squeezed into leftover corners.
The homes themselves
Three layouts, and they all start big. The 2 BHK is around 2,000 sq. ft. — that’s more than many 3 BHKs elsewhere — and comes with a staff room and a space for a home gym. The 3 BHK (about 3,000 sq. ft.) and 4 BHK (about 5,000 sq. ft.) both add a study. You can see prices and details on the price & floor plans page.
Where it is
Airport Road is the Tricity’s growth corridor. The airport, IT City and Mohali’s centre are all about 10–15 minutes away, and Chandigarh is roughly 20–25 minutes*. There’s more on the location page.
Who’s building it
GB Realty, a Mohali developer that’s part of the Optas Group. Their flagship, Opus One, is in New Chandigarh, so you can go and look at their work. More on the GB Realty page.
What isn’t confirmed yet
We’d be doing you a disservice if we skipped this. It’s an early project. The RERA number hasn’t been issued. The land is still described as subject to approvals. There’s no possession date yet. And the land area varies by source — some say 4.5 acres, launch figures say about 9.
None of that is unusual at pre-launch. It just means you should treat the numbers as indicative until the RERA filing is out. Our advisor’s take walks through exactly what to check.
